We are starting to see coreboot in more shipping products this summer and I expect even more in the fall. The exciting thing is that coreboot is becoming a piece of technology that vendors are starting to advertise. A recent example is the Portwell PCS-8277:

PORTWELL ANNOUNCES REVOLUTIONARY IN-VEHICLE PC
WITH THE BOOT SPEED OF AN APPLIANCE New PCS-8277 telematics system based on Coreboot® technology with HD graphics processing engine 

I think that we are starting to see vendors and customers becoming more knowledgeable about what is going into their products and how coreboot is an advantage in many situations. I hope to see more announcements in the coming months.